While in Chicago recently, I was captivated by an ad campaign about trees and using trees. In many neighborhoods I visited were laminated signs attached to trees. The signs were about about five-and-a-half to six feet off the ground, which made them very easy to see and read. Each sign contained a simple, positive statement about the benefits of having more trees in the neighborhood.
Although I didn’t visit the Morton Arboretum, kudos to them for a clever campaign.
Consumer Retorts 